Site-Seeing: Preface

The author begins by stressing the importance of visual presentation in web design and how it can effect web usability. The visual presentation of a site communicates to the user what the site is about, what information they may find, and how they may find it. An effective visual design will guide the user through this process more easily.

Web site design has a set of some basic rules to follow while designing a site. The author points out that it is important to be aware of these rules but it is not always necessary to adhere to all of them. If everyone followed every rule strictly, there would be a good chance that many web sites would lose their unique qualities.

One of the most important things to remember while designing a site is your target audience. Who will be visiting your site? In order to make your site work most efficiently for the target audience, it is important to test your design on your target audience. This process will likely bring to the surface problems that you overlooked and you can find solutions to those problems before releasing the final product.

This text contains web design examples from the private level all the way up to corporate web sites. The point that will be stressed is the process involved in creating the structure, organization, and visual design and with a thorough understanding of those concepts, it does not matter who your client is.